A moderately notable author once observed, “None but a blockhead ever wrote, except for money.” Of course, he lived about 275 years before blogging tools came into being – tools that make it possible for just about anyone to get published, on just about any subject. But just because you CAN fire up a blog…that doesn’t necessarily mean you SHOULD.
Here are some important considerations to keep in mind:
- A precise focus is a MUST. What’s the blog going to be about? Who’s the target? Why would they be interested in following along?
- Great writing is a big help, too – content that says a lot with a little (750 words per entry, or less.)
- Continuity also matters. It takes a lot of energy to post quality material, even a few times a week – so if you’re terrified by the thought of a blank screen (or page), the best bet might be to get some help from a pro…someone who isn’t intimidated by regular deadlines.
With Us Still
Here’s where I blog about one of my favorite topics – ‘found spirituality’. Feel free to follow along!
Steadfast Spirit
And here’s where my interest in blogging began, about a decade ago – with a daily Lenten blog.
Your business writing connection 